Who would have anticipated that YouTube would end up being such a powerful search engine? Incredibly it hasn't taken long to achieve this powerful position either. How and why has this happened? It's really quite straightforward as marketing videos are such an immediate, lively and clear way of communicating ideas it was only going to be a short while before marketers really began to make use of its qualities; if it works for music it can work for anything!
How often have you gone to YouTube to learn how to do and come away feeling empowered? The media really works and a short video clip will captivate audiences the world over. The added bonus is that once having hooked a viewer they are more likely to stay and look at everything else on offer on your site. This is so beneficial in all kinds of ways, not only might you curtail bounce rate but visitors will stay longer and this all clocks up towards search engine 'authority'. You may even achieve the golden globe and go viral, after all it's the easiest thing in the world to attach and forward a video link to friends or colleagues who you know will be interested.
Already, research has demonstrated that anyone watching a video on your site is much more likely to become a paying customer. I watched a wood chopping video using this incredible axe and I was so impressed, I bought one and have had to install a log burner lol! What's really impressive is that a video can show, can demonstrate and the message is made in seconds and interestingly. People are more likely to watch content of a video than read the same 'script'. Think how many times you've skipped through text to find the core idea, with a marketing video it's simple and so effective. If you knew a marketing video could it 50 times easier to achieve page 1 Google ranking wouldn't you be interested?
Conversion rates are things which trouble business and internet video marketing has been shown to increase the time browsers spend on your website and guess what, you are 50% more likely to make a sale. You can imagine just how easy it is to add passion, interest and humanity to a video and remember, it will be watched because someone has chosen to click the play button; it's not digital wallpaper that can be easily ignored.
We have always understood the power of moving images since the beginning of the film industry more than a hundred years ago. It's still safe to say that the moving image is undiminished when it's in the right hands, online video marketing is still in its infancy and the possibilities are incredible and only limited by imagination. If you combine this with a joined-up strategy, say, working across your site, YouTube, Facebook. YahooVideo, Flickr and a whole host of other video-sharing sites, you will find it will be tweeted and posted, especially if your online videos are something unique, passionate, informative, intriguing, humorous or mad. Match your online video marketing strategy to the needs of your target audience and if the content really sings you will soon have a winner on your hands.
