The way that local festivals and other local events gain their audiences is more and more an online game. Creating visibility for upcoming events is still a multi-faceted marketing endeavor, as it should be, it simply has a few more elements now than it did a few decades ago. Very quickly we are losing those generations who do not consult their computers, or more specifically, the Internet, when seeking out information. Many people go online to learn information of all kinds - they look up the definition of words, they look up the latest headlines, they look up the bands playing at local venues , watch their videos and listen to their songs. If you have bands or other artists performing at your venues, be sure to have them put your banner or link on their site, just as you will have a link to their site or social media page.
The goal in the entertainment business is always to be the place people think to go. This has been true since the first watering holes and theaters opened their doors. The difference today is that posters and fliers have been joined by a new and nearly dominating tool that is replacing radio, and that is the Internet. Be sure you are using the set to your best advantage and you will be the answer to where to go and what do every night. Of course, it would be limited thinking to assume that you should be an actual destination point only. Social media and networking sites claim a great deal of people's time and attention, and you should absolutely plan to use that to your advantage.
Let us look at how that might work:
First, you post your event to a calendar, complete with all the details like who, what, when and where. You link to the venue website and the artist website from your post. You also include a music video or a live stage performance video so that the audience can get an idea of what the show is like. Next, you post that to your social networking site and make sure that it is easy for others to copy and paste the event, in it's entirety, to theirs. What you are looking for is other people taking events and sharing them around on the Internet. Social networking allows people to connect in complex webs, and your event can circulate on those webs when ease of sharing is created. This way, whether your potential fans are looking on your site or just keeping up with friends, or even looking to network professionally, they have opportunities to encounter your event promotions.
First, you post your event to a calendar, complete with all the details like who, what, when and where. You link to the venue website and the artist website from your post. You also include a music video or a live stage performance video so that the audience can get an idea of what the show is like. Next, you post that to your social networking site and make sure that it is easy for others to copy and paste the event, in it's entirety, to theirs. What you are looking for is other people taking events and sharing them around on the Internet. Social networking allows people to connect in complex webs, and your event can circulate on those webs when ease of sharing is created. This way, whether your potential fans are looking on your site or just keeping up with friends, or even looking to network professionally, they have opportunities to encounter your event promotions.
