The advent of Satellite channels has brought with it, a plethora of entertainment options for the viewers. From a single state owned TV channel in the 80s, to over 800 TV channels from across the world, satellite television has changed the fortunes of TV viewers in India. TV industry got a golden break with the arrival of the Cable TV in the early 90s. Cable TV brought along handful of new TV channels with fresh content, nothing like the Indian viewer had seen before. This was also the era of economic liberalization in India, which saw many private players from India and abroad invest in the Indian Television scene, which was growing at a breakneck speed. There were multiple channels vying for the viewers' attention which led to a competition between them. This competition ensured that a much higher quality of content (as compared to pre cable tv era) reached the cable tv viewers, while anything lesser got weeded out. While the Television channels had the choice of producing innovative content on ideas that had been unexplored before, the viewer had a single but more powerful choice: not watching the channel. Thanks to more options!
Another entertainment revolution is on the cards-the Mobile Revolution. Smart phones, which were earlier the luxury of a few, are today available across a wide price range, starting at as low as Rs. 5000. These smart phones come with 3G (and in some cases 4G LTE) capability and WiFi. The arrival of 3G services by almost all top mobile services providers in India has triggered the high speed mobile data transfer a reality. Competition in the mobile network market ensures reasonable prices for the consumers, one of the lowest in the world.
However, the million dollar question is, how does it impact the TV industry?
Ditto TV (www.dittotv.com) is 'go roaming' TV which can keep you entertained with live TV channels, irrespective of your location. All you need is to have a mobile device (a Smartphone or a tablet) with a 3G/4G connection or WiFi availability. Ditto TV viewers can watch live tv indian channels through online mobile tv. Mobile with tv gives the viewers to watch TV while on the go. Hence, the requirement of sitting in front of the TV set in your living room is done away with for good.
Users can watch live cricket online, watch cid serial online, watch tarak mehta online, watch kaun banega crorepati online and other tv serials/programs live, just like on a tv set. Those who like to keep themselves updated with the latest developments can watch news online and those with a taste for horror/suspense can watch fear files online, all with the click of a button on the mobile phone/tablet. And unlike the satellite television, Ditto TV offers these Television channels for as low as Rs. 49/month. With mobile live tv streaming, Ditto TV has managed to bring TV, literally, in the pocket.
Users can watch live cricket online, watch cid serial online, watch tarak mehta online, watch kaun banega crorepati online and other tv serials/programs live, just like on a tv set. Those who like to keep themselves updated with the latest developments can watch news online and those with a taste for horror/suspense can watch fear files online, all with the click of a button on the mobile phone/tablet. And unlike the satellite television, Ditto TV offers these Television channels for as low as Rs. 49/month. With mobile live tv streaming, Ditto TV has managed to bring TV, literally, in the pocket.
