It is worth noting that, in the Michael Kors show, we can clearly see the great confidence of the brand for the Chinese market, it is obvious that they will push into the Chinese market. This time they invited fashion bloggers Star to the New York scene to watch the show, but also the Chinese audience to see the show live through the network, and the hope is to try to attract the attention of the Chinese people. And this time they used models, Liu Wen, Sun Feifei, Shu Pei Qin, Xi Mengyao Ho Sui five most representative supermodel, but also give full consideration to the factors of the Chinese market.
In fact, not only the fashion show, Michael Kors full attention to the Chinese market, in the two years before that time, Michael Kors to do a lot of action in attracting the Chinese market, including many size fashion activities of the Office in China, as well as in China powerful staff of the branch formation. It is said that this fall, Michael Kors will be held in Shanghai in a major fashion show, this is what they really sense the first show in China, enough to envision Michael Kors pace in the Chinese market will be more robust in 2013.
Michael Kors so positively to enter the Chinese market, he was really for the Chinese people accepted, and the success it? First design it in front of me said the he is a typical American design to absorb the elements accepted by most global markets, and taking into account the wear, this is a real need for the Chinese market. However, as a high fashion brand, fashion or some high spots, these costume design for the Chinese people, like other big brands like really will not be able to accept most, of course, a lot of interpretation Star worn, started the well-known logo, more still need accessories to allow Chinese people to accept. This is not Michael Kors can decide, but the decision by the acceptance of the Chinese fashion, in simple terms, we dare to wear the real fashionable clothes people or less, and accessories. In my opinion, Michael Kors accessories same and clothing out of color, corresponding to the same market.
So many good brands, how to make the Chinese people to choose him? This is depends on his propaganda in China, the current point of view, they have intended to do so, but also as one of the representatives of the American designer brand before they have a certain reputation, if they can really do publicity efforts and persistence, step on punctuality open more and more stores, believe or be able to obtain a considerable degree of success in the Chinese market.
